I grew up in Budapest, studied in Glasgow, and built a career in London. Sociology and psychology gave me a way of seeing. Filmmaking gave me a way of expressing it.

Freelancing taught me that craft alone isn’t enough. Working with entrepreneurs showed me what resilience and intentionality look like. Seeing the winners on stage at Cannes set the bar of where I need to be.

The Lions Creative MBA put a framework behind it. Now I lead a team where that thinking sits at the centre of our creative decisions.